Wineries

Convert, grow and manage your loyal customers

CRU has been developing winery websites for over 10 years, combining deep insider knowledge of the wine industry and the technology to best serve wineries.

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Who Are We

Dedicated Digital Agency to the Wine Industry

Extendable Open Source software with the ability to customise features to deliver a unique selling and management tool customised for your winery.

Tailored for the wine industry

Supercharge your ecomm & memberships with CRU

Provide your customers with an engaging online experience and reward loyalty with our dedicated membership platform

Ecommerce Design & Build

Winery specific design focused on converting more customers and increasing membership sign ups

Wine Clubs & Custom Packs

Leverage Australia's first User Choice subscription software to manage and grow memberships

Ongoing Support & Hosting

We are here to provide assistance and support to wineries, understanding their unique requirements and daily needs.

CRU CLUB

10 years of wine club customers

Try the same software that wineries managing over 5000 members and millions of dollars in recurring revenue use

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Fixed and User Choice

Provide members pre selected wine packs or allow them to select their own wines

Customizable Solutions

Create flexibility by offering different pack sizes and frequency of delivery

Membership Levels

Set tiered discount options to reward members who purchase the most

Member Self Management

Members can easily modify their subscription, wine selection, and pack options

Failed Payment Recovery

Automate failed payments to minimize customers churn due to payment issues

Automated Discounts

Members simply login and receive the discounts based on their membership tier

CRU listened to my project brief and took what was delivered to the next level. Our new site not only matches the standard of our world-class, grand cru wines, it encourages my discerning customers to spend more. The site is fast as it gets, it looks and feels high end.

All of the amazing data I capture tells me we are year to date is 102% ahead last of year; our average spend per customer is up over 40% and overall web store transactions are up over 130%. All thanks to the new site. Also, the back end of the site is simplified enough that I can manage everything myself.

The site has already paid for itself a few times over and I just wish I’d done it sooner.

Alex Bratasiuk -

Clarendon Hills

It has been great to partner with CRU. Together over the past few years we have built a significant online wine sales business and the amazing website funnels a huge amount of visitation to our venue and wines.

Our site is premium and highly functional. If I can make simple changes to it anyone can.

Tom Northcott -

Howard Vineyard

The CRU club system has been instrumental to the growth of our wine club. The flexibility is very powerful, we can customise the volume, frequencies and discount levels to suit our wine club structure.

The CRU team have been very responsive to our needs and assist anyway they can to ensure our website is performing well. As our club has grown the CRU team have assisted to ensure efficient management of our club members & dispatch operations.

Sam -

Olivers Taranga

CRU listened to my project brief and took what was delivered to the next level. Our new site not only matches the standard of our world-class, grand cru wines, it encourages my discerning customers to spend more. The site is fast as it gets, it looks and feels high end.

All of the amazing data I capture tells me we are year to date is 102% ahead last of year; our average spend per customer is up over 40% and overall web store transactions are up over 130%. All thanks to the new site. Also, the back end of the site is simplified enough that I can manage everything myself.

The site has already paid for itself a few times over and I just wish I’d done it sooner.

Alex Bratasiuk -

Clarendon Hills

Work with us

Have a project in mind?

It only takes a few minutes to sign up to a plan however if you are looking for more information reach out to our team and we will be happy to discuss in person what CRU can do for your business.

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